PLACEBO AND NOCEBO IN MARKETING

The study that I will explain in this section represents research made to demonstrate that marketing actions (pricing, for example) have the power to decrease the efficacy of the products to which they apply. In this case, placebo effect appears from expectations that the consumers have, a process that seemed to be not conscious. This study presents the ... continue reading->

Keywords: Marketing; Change; Marketing Tools; Placebo and Nocebo; Effects Clasificare